The way it should be done

Panel sourcing services for the Spanish and Portuguese speaking world

The secret to successfully delivering global online research projects lies in achieving a streamlined relationship with your sample providers, who possess key local knowledge.

Our experienced team works day and night to make sure that our clients get the best possible service, that our sample remains of the highest quality and that projects are finished on schedule.

Our range of services include:

We also offer coding services.

We have experience in:

• Concept Evaluation
• Market Feasibility
• Segmentation/Targeting
• Competitive Positioning
• Pricing & Purchase Intention
• Name/Logo Testing
• Customer Satisfaction
• Competitive & Product Tracking
• Brand Equity & Analysis
• Loyalty/Incentive Program
• Development
• Website Development/Evaluation
• Advertising Effectiveness

Who are our clients?

• Market Research Agencies
• Advertising & Media Agencies
• Blue-chip companies
• Internet companies

Reach everyone, everywhere.

We provide unrivalled access to respondents in the Spanish and Portuguese speaking world.

It doesn't matter if your sample is hard to reach or your survey requires a long attention span. With our proprietary panels and network of partners, you gain access to thousands of respondents in:

Latin America Argentina Brazil Chile Colombia Mexico Venezuela Colombia Costa Rica Ecuador El Salvador Guatemala Peru Puerto Rico		Europe Portugal Spain
Click here to read more about our panels.

Panel Highlights

• Extended Reach - Consumer access in all Latin American markets.
• High Quality Respondents - 100% opt in respondents that are highly cooperative and engaged in your study.
• Responsible Outsourcing - Leave all the online process, from start to finish, in our hands.
• Outstanding Service - A fast turnaround time, most projects are completed within 72 hours.
• Competitive Pricing - You only pay per completed survey.

Our Panel Sourcing service includes:

• Regional, multilingual project management.
• Targeting, invitation design and delivery.
• Regular progress monitoring and reporting.
• Reminder delivery and re-sampling (when necessary).
• Panellist support and incentive management.

From start to finish...

Once you provide us with your research objectives and questionnaire, relax, we'll take care of the rest.

We programme the questionnaire, target and invite the panelists, host the survey, give support and distribute incentives to participants, and prepare a report with the data.

Depending on your time constraints and target group requirements, you can expect to receive field data within 1-5 days.

Want more? We can also:

• Check the feasibility and suitability for online methodology.
• Deliver the data in an industry standard format of your choice (Excel, SPSS, etc).

Already have sample?

Our service is also available to those clients who wish to conduct a study within their own sample, typically a customer database.

Leave it in our hands

We provide programming and hosting services for all your online research project needs.

Outsourcing your programming and hosting needs enables you to:

• Reduce your costs - our technology team is located in Buenos Aires (Argentina), which makes technology costs around 50% cheaper, without compromising quality.
• Turn it around faster - because of our geographical location we can work while you are sleeping!
• Concentrate - On questionnaire design and result analysis, leaving the middle process in our hands.

More advantages:

• Multimedia - Integrate multimedia elements in your survey including Flash, 3D, audio and video.
• Multilingual - Run surveys in different languages simultaneously.

Click here to see a sample survey

Sí, we make respondents feel at home!

Global research projects often forget the need of acting locally through questionnaire localization.

To solve these regional differences, we provide localization services for all projects, which enable you to:

• Get more accurate responses - respondents are more sincere when they feel they are talking to another local.
• Avoid obvious misinterpretations - by assuring local adaptation of the questionnaire.
• Avoid unnecessary drop out rates - the correct question order can be key to avoid dropouts at the beginning of the survey.

Did you know that...
...it is rude to ask about family income in Mexico?	...brazilians are more comfortable with intimate questions than Chileans?	...tyre is "caucho" in Venezuela, "llanta" in Mexico and "goma" in Chile?

Let us take care of the boring part

We offer question coding & translation services. Our multilingual team will make sure that the exact meaning of the answers we receive are accurately translated to your language.

We can offer listed verbatim answers or answers coded into meaningful categories for tabulation depending on your preferences.

We are very attentive to details of verbatim answers and coding of open-ended responses, and encourage client input and approval of code lists.

Benefits from every angle

Internet marketing research became last years market leader's preferred method.

Benefits are obvious:

	Is faster and less expensive: Average project implementation is 48-72hs, and the cost is a fraction of other methods.
	The respondent is more sincere: It's proven that internet responses are more sincere than those given by phone or in presence of the interviewer.
	Is more accurate: Responses are filled directly in a database, avoidinig mistakes in coding or in data transit.
	Images and Multimedia: video clips or images can be used in Internet surveys.
	Real Time results: At any time, partial survey results can be taken.

Cannot wait to try this new method? Want to know more? Contact us

Consumer Panel paradise

Our consumer panel possesses a range of unique qualities that will make us your best choice when selecting an online panel sourcing partner.

Representative

Worried about how representative our panels are? Don't! Internet penetration in Latin America is the fastest growing in the world, check out these facts.

Size does matter, diversity is key

Livra's panel is Latin America's largest and most diverse market research panel.

With more than 1,000,000 double opt-in registered users in several markets, our offering includes targeting by socio-demographic data as well as other selection criteria including personal interests and product affinity among others. More info about our panels.

Unique Proposition

Our panels were built and are constantly refreshed upon the notion of integrating market research activities into a value added, consumer-centred community that targets the Internet mass market.

Serious Recruitment

Livra currently recruits through its popular comparison-shopping portals (www.livra.com) in Argentina, Brazil, Mexico, Portugal and Spain as well as recruitment websites (www.livrasurveys.com) in the rest of Latin America.

With more than 500,000 unique visitors every month, we have a steady flow of new recruits that boost our ever-growing panel.

Representative Panels

Internet penetration in Latin America is growing fast

Latin America has the fastest growing Internet population after the Middle East. Since 2000, Latin America´s usage growth has increased 211%, more than North America (105%), Europe (152%) and even Asia (164%).

Internet penetration growth rates have reached these outstanding numbers in Latin America’s main markets:

Internet Penetration Growth Rate

Overall, around 80% of Latin America's upper income segment is now online. In the case of the middle - upper income segment, 50% is actually online and increasing rapidly.

And this phenomenon does not stop here! These rates are expected to stay the same for at least 3 more years.

The broadband boom

Another impressive figure is the Broadband Growth in Latin America. It has grown 70% in Argentina in the last year, 77% in Brazil and 88% in Mexico.

Livra´s Demographic Profiles

Livra profiles new panelists on the following fields, turning them from visitors to high- value sample:

Personal Information Personal data Email address Demographic Information Age Gender Marital Status Geographic Location (Country, State, City) Education Presence of Children Children's Ages Work/ study Primary occupation Function/ Position Industry/ Business Sector Decision maker Purchasing Influence Company size Car Ownership Brand Purchase Intention

Finance Credit Cards Home Banking Online Bill Paying Shopping Habits Purchase Decision Maker Online Shopping Electronic equipment Cell Phone PC Printer PDA - Handheld DVD Video Games Cable/ Satellite TV Digital Camera Internet Years using the Net Connection Frequency Connection Duration (time of use) Connection Place Type of connection

Livra´s Panel Information

These are simple stats on each country:

Argentina Age Male Female 13-17 4,3% 2,5% 18-24 16,8% 9,9% 25-34 23,0% 13,5% 35-44 10,8% 6,3% 45-54 5,7% 3,4% 55-64 1,9% 1,1% 65+ 0,5% 0,3% Total 63% 37%	Brazil Age Male Female 13-17 1,7% 1,7% 18-24 10,4% 10,5% 25-34 15,1% 15,3% 35-44 12,2% 12,4% 45-54 8,1% 8,2% 55-64 1,9% 2,0% 65+ 0,3% 0,3% Total 49,7% 50,3%
Chile Age Male Female 13-17 1,9% 1,3% 18-24 5,1% 3,5% 25-34 16,4% 11,2% 35-44 19,4% 13,2% 45-54 11,6% 7,9% 55-64 4,3% 2,9% 65+ 0,8% 0,5% Total 59,5% 40,5%	Mexico Age Male Female 13-17 3,6% 2,3% 18-24 23,1% 15,2% 25-34 18,7% 12,3% 35-44 9,6% 6,3% 45-54 4,2% 2,8% 55-64 0,9% 0,6% 65+ 0,2% 0,1% Total 60,4% 39,6%

For more information on our panel, please contact us.

If they are online, we’ll get them

If your project requires a particular, low incidence target group or respondents with a very specific characteristic, we can help you.

We have vast experience in reaching such groups, and the critical mass of our panel and our large network of partners gives us access to potentially all Internet users in the region.

Moreover, we have gathered specific, in-depth data on particular topics about thousands of our panel members. Even studies requiring large numbers of cases for multiple countries can be easily delivered by our team.

Special Purpose Panel

Upon request, we can build a customised local or regional online panel for your exclusive use.

A constant flow of panellists

Livra currently recruits through its popular comparison-shopping portals (www.livra.com) in Argentina, Brazil, Mexico, Portugal and Spain as well as recruitment websites (www.livrasurveys.com) in the rest of Latin America.

With more than 500,000 unique visitors every month, we have a constant flow of new recruits that boost our ever-growing panel.

Visitors from all walks of life visit Livra.com on a daily basis to share their opinions and compare prices for thousands of products, from iPods to hair conditioner and dog food.

Visitor turned panellist

When users register at the Livra websites to write comments and reviews, they are also given the chance to opt in to receive invitations to complete Livra surveys.

The typical Livra.com visitor fits the perfect profile for our panel: Un-biased, highly responsive and eager to participate in our research studies.

With a little help of our friends

Sometimes, especially for large sample or low-incidence projects, our own panels are not enough. But we know you won't take no for an answer, so we have regularly undertaken partnerships with some of the best opt-in access panels in Latin America.

Only our local knowledge and partnerships will make complex, multi-country projects look like… a piece of cake.

Unhealthily obsessed about quality

We take quality and client satisfaction very seriously. This is why we will do the impossible to ensure the quality of our panels and our services.

Each of our respondents has:

• Actively registered and confirmed his/her registration with us.
• Given us basic socio-demographic information about her/himself.

We avoid, unless strictly necessary, sending:

• More than one survey every two weeks to the same person.
• More than one survey on the same topic every two months to the same person.

When providing our services we:

• Guarantee the amount of agreed completes.
• Charge only on a success basis.
• Will deliver within the agreed timeframe.

Livra X-Ray

Founded

December 1999, by Diego Meller and Martín Añazco, in Buenos Aires - Argentina.

Mission

To bring companies and consumers together, by offering online market research services to companies, thereby enabling people in Latin America to influence the way products and services are made and sold.

Geography

Our headquarter and project management centre is based in Buenos Aires, Argentina. Our global sales office is based in London, UK and we employ people in Brazil, Mexico and Portugal.

Funding & Finance

Livra is a privately owned company.

Our Management Team

Martín Añazco, Co-founder & President, Technology and Product Development
Diego Meller, Co-founder & President, Sales and Business Development
Joana Lacerda, Partnerships & Global Sales
Horacio Fucaraccio, Chief Financial Officer
Laura Guerrero, Project Management
Natalia Kostoff, Panel Development

That's the spirit

If we wanted a 9 to 5 job we wouldn't be here. If money was our only interest, we would be wasting our time. We are an (exaggeratedly) motivated group of individuals that come to work every day with only one objective in mind…...to offer our clients the best service possible and ultimately contribute to changing the world (no kidding).

What does Livra mean?

It means absolutely nothing. But if you really need an explanation, we made this up earlier...Latin Internet Ventures in Research and Advertising.

Contact Info

Livra Europe Ltd.
105 Ladbroke Grove
London W11 1PG
United Kingdom

Press Releases

19th, July 2007
Livra Panels now offers 1,000,000 panellists in over 10 Latin American countries

23th, December 2005
Observatory on Italian online travel market

5th, December 2004
Latin American Internet population still struggling to achieve digital lifestyle

10th, April 2004
Livra Online Research is first Latin American company to be a member of AIMRI

18th, May 2003
Argentine Internet users very much involved in Argentine elections

18th June, 2002
Livra Online Research expands to Portugal and Spain

21st March, 2002
Livra launches online market research unit for Latin America

Partners Programme

With a little help of our friends…

We are constantly building relationships with approved partners offering quality access panels, in order to enlarge and diversify our proprietary pool of panellists.

The Program is built for partner websites that can offer a fresh flow of visitors and therefore obtain revenue from providing their users with a new opportunity of making their voice heard.

Are you eligible?

We are looking for websites that:

• Receive over 50,000 monthly visits
• Enforce an industry standard privacy policy
• Register users on a double opt in basis
• Provide horizontal or vertical content

How does it work?

You get cash for every user you refer to Livra. Depending on the agreed partnership, users must:

• Complete and confirm their registration
• Fill out basic socio-demographic information
• Fill out a survey

Benefits

You provide your users with a useful, fun and profitable new service, enabling them to:

• Speak out their opinions
  
• Participate in prize draws, receive discounts and benefits
  

The program is straightforward and easy to implement

Interested?

If you are interested in our proposal and think we can strike an interesting deal, please contact us.