PanelsPress Releases
Livra launches online market research unit for Latin America
Buenos Aires, March 21st - Livra.com, a leading comparison shopping website for the Latin American region has announced the launch a new unit, Livra Online Research. Livra will leverage its vast database and user profiles to offer panel sourcing and online data collection services to market research agencies, advertising agencies and blue-chip companies around the world.Through its own proprietary panels in Argentina, Mexico and Brazil plus a network of partners Livra has access to more than 500,000 consumers in the region.
Martín Añazco, one of Livra.com's founders and CEO said "This is a natural extension of our original mission, bringing companies and consumers together. We are the first company in the region to offer a comprehensive multi-country/multi-language double opt in panel sourcing solution and we are very excited about how the industry is evolving".
Some of the benefits of online research are:
- Faster turnaround times
- No interviewer bias
- People can complete surveys at any time, from the comfort of their homes.
- Costs are lower than traditional methods
Livra will offer a combination of sweepstakes, monetary incentives and prizes to those who participate in their research projects and promises to never disclose panellist's personal information to its clients. "But it is not really about the prizes" continued Añazco. "We think people genuinely enjoy being asked for their opinions on a variety of topics and feeling they are helping companies to improve their products and services".
About Livra.com
Livra.com is the leading comparison shopping website for the
Spanish and Portuguese speaking world, with websites for Argentina,
Mexico, Brazil, Portugal and Spain. Livra was founded in 1999
and its headquarters are based in Buenos Aires, Argentina.
